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  • Writer's pictureKaterina Bosov

Katerina Bosov: who made INCITY Boutiques Available to all of Russia

It is a mistake to assume that women in business achieve less success than men or make a successful career less often than men. When a woman is a professional in her field, she will undoubtedly take a leading position and achieve high performance when she is passionate about the process and focused on results. There are many vivid examples of accomplished business women, successful women whose names are well known to the public in the modern world. We will talk about Katerina Bosov as an excellent manager and, at the same time, a loving wife and mother.


As a child, Ekaterina Yastrebova (Bosov's maiden name) could not even dream of the life and position she subsequently achieved because she lived in a remote district of Moscow, Khovrino, in a small apartment with her parents and grandmother. Parents tried to make Katya's childhood as happy as possible. Still, when you work in a clothing warehouse (mother) and a cannery (father), it is simply not possible to afford a lot, and the child does not have the opportunity. Of course, everything was necessary, and the family lived the everyday life of a simple working family. Over time, the father could buy a used car, and it was a real treat. And for little Katya, the holidays were rare trips to work with her mother, where she could look at and sometimes even try on mountains of clothes, come up with some images with her and create her imaginary collections. Even then, this love for the world of fashion and the desire to develop this direction arose.





Katerina decided that she should make every effort to change her life and the life of her parents for the better. She began to pay more attention to her studies achieved excellent results, and after graduation, she entered the prestigious law school - Moscow State Law Academy named after Kutafin. From the first days of her studies, Katerina clung to science; she was immediately noted as a diligent and diligent student and offered a job in her specialty. By the fourth year, Bosov was already a full-fledged lawyer. She was entrusted with the most complex transactions, including their structuring, i.e., minimizing losses and maximizing profits at all stages. Young Katerina did it masterfully. Gradually, clients of the VIP group began to turn to the services of a talented lawyer. She worked with the Sigrun company at one time, headed by the famous businessman Vladimir Gruzdev. Through the efforts of Bosov, the company left the development holding with a significant profit. As a result, Gruzdev offered Katerina the Deputy General Director for Investor Relations at Modny Continent OJSC, a Russian company that designs, manufactures, and sells fashionable clothes, lingerie and accessories.


Bosov took up retail and was able to bring INCITY stores (it was under this brand that produced Modny Continent's products) to a whole new level. She opened new stores in Russia and neighboring countries, increased online sales, created an online store, the first customers of which were the company's VIP clients. Signed contracts with Wildberries and Lamoda.


Katerina Bosov gained vast experience as a leader in the Fashion Continent. She was also a member of the board of directors of GNC (General Nutrition Corporation) in Russia. An American retailer that produces dietary supplements and sports nutrition has a developed retail network worldwide. Bosov was responsible for sales in Russia.


Along with her career, Katerina Bosov made progress in family terms. At one of the many secular parties, where she often visited due to her successful business, Katerina met a successful businessman, the "coal" king Dmitry Bosov. This happened in Nice in 2014. A relationship began between him and Yastrebova; Dmitry gave his unique chic gifts. The couple traveled a lot, attended social events, and entered into an official marriage after a year and a half. Soon, they had a child, a daughter, whom Bosov was waiting for because he had adult sons from the first two marriages.

The first time after marriage and after the birth of a child, Katerina was engaged exclusively in the family: she was a loving and attentive wife, caring mother, keeper of the family hearth. But she could not give up her beloved business - the opening of new fashion boutiques of the Fashion Continent. Moreover, her husband decided to use her managerial abilities in the world's best sense. The billionaire invited his wife to take up logistics in his company to produce high-quality metallurgical coal. At first, it was rail transport. Then Katerina was able to refuse the services of third-party transport companies and consolidate all internal logistics operations. It was a difficult job because it was necessary to understand the trading operations, the cost, and the quality of coal. In this, her husband helped her a lot, who could disassemble each process into molecules and explain to everyone in an accessible way what and how to do. Katerina has always been a talented student, so she soon figured out everything and headed the logistics company of Dmitry Bosov.


As for INCITY stores, Katerina currently manages a whole network of more than 370 women's clothing stores and several INCITY Sleep & Sleep lingerie stores. And she doesn't stop there. The brand's collections are high-quality, fashionable clothes made from modern materials and natural fabrics, with pretty affordable prices and a diverse range: you can create an image suitable for any event - sports, going to the office, a regular walk around the city, or an evening event. Both Russian and foreign designers - English, Italian, American - participate in creating samples. Bosov makes it his task to make sure that as many women as possible in all corners of our vast country have the opportunity to dress beautifully.


As it happens in life, after a white stripe, sooner or later comes a black one. For Katerina Bosov, she became mournful: her husband Dmitry Bosov tragically passed away. Having gathered all her will into a fist and survived this shock, Katerina, sometime after the tragedy, was able to start doing business again because there is only one in the Fashion Continent and the companies of Dmitry Bosov hope that she will continue all undertakings.

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