INCITY fashion boutiques, high-quality, trendy clothes at affordable prices - now you can find them in almost every shopping center. Most girls and women in our country are familiar with the brand, and they recognize this simple, modest, but alluring sign from afar.
Do you know who is behind this success? Who has achieved such a rapid and rapid development of the brand? Undoubtedly, most of you know the name of Katerina Bosov; she has invested a lot of effort and energy in the development of the brand.
A few years ago, when Katerina Bosov was still Katya Yastrebova (her maiden name) and could not even imagine that she would have such an exciting and promising job, she lived in a far from the most favorable district of Khovrino in the north of Moscow in an ordinary two-room apartment. Not far away was the notorious unfinished Khovrinsky hospital - a terrible place where crowds of homeless people endlessly accumulated, often found killed and dead, people and animals constantly disappeared, sectarians performed their rituals, Satanists and other dubious groups spent time.
Katya and her parents lived very modestly. Her mother is an employee of a clothing warehouse in Mytishchi, and her father is a cannery worker; they could not claim luxury. The family allowed themselves very little, and when, through long savings, they managed to purchase a used Zhiguli car, the Yastrebovs had an actual holiday.
Even then, Katerina probably programmed herself that her name would be popular and widely known, and her life should be much better than in childhood. Bosov began to pay more attention to her studies, graduated from school with honors, and entered one of the best law schools in the country - Moscow State Law Academy, named after Kutafin.
At this stage, Katerina's life changed dramatically. At the university, she was noted as a diligent and promising student, and already in her first year, she began working in her specialty. Everything was going well for the student, and already in her fourth year, Katerina was invited as a lawyer to support significant transactions. In addition, she took a management course at the Skolkovo School of Management and also received an international Executive MBA diploma. Thus, Katerina became a professional lawyer and top manager. As a result, clients of the VIP group began to turn to her for legal support.
Once Katerina made a deal with the participation of Sigrun, where she met its owner, a prominent businessman Vladimir Gruzdev. He noted Katerina's responsibility and multitasking and invited the girl to JSC "Fashion Continent" - his wife's company for developing, producing, and selling fashionable women's and men's clothing, underwear, and accessories. Bosov proved herself from the best side here too and quickly became a member of the board of directors.
Once in the Fashion Continent, where INCITY brand clothes and DESEO brand underwear are produced, Katerina was appointed as a leading retailer and became interested in law and the fashion world. She immediately remembered her mother's work, how she played with warehouse clothes, tried them on, and imagined herself as a socialite. Then her fantasy was limited to the duration of her mother's work shift, and after fitting, everything had to be returned. And no one defined Katerina in her work, and she tried herself as an ideological inspirer and creator of fashion collections, and she perfectly coped with this task. Thanks to Ekaterina, stores have reached a new level, many new outlets have been opened in Russia, Ukraine, Kazakhstan, China, and Bangladesh. The brand's collections are highly diverse: with them, you can create an image for any occasion, whether it's sports, going to the office, a casual walk around the city, or an evening event.
The INCITY trademark is trendy, high-quality products made from modern materials and natural fabrics, which are distinguished by comfort and style, and at the same time relatively affordable prices. The pricing policy, accessible to everyone, has always been an essential aspect of the activities of Katerina Bosov, as she grew up in an ordinary family and understood how difficult it is to dress fashionably and stylishly with a low family income. The collections of the INCITY brand are highly diverse. They have in their arsenal things suitable for different events: sports, a walk around the city, going to the office, or an evening event.
But Katerina's career success was not enough. Like most women, she dreamed of fulfilling herself in a family plan, getting married, and living in it happily ever after.
In 2014, in Nice, at one of the social events, Katerina met her future husband, coal businessman Dmitry Bosov. The couple began a stormy romance. Bosov was in love with no memory; he simply adored Katerina, gave stylish gifts, and after 1.5 years of relationship, they formalized the marriage. In a happy marriage, a daughter was born. It wasn't easy in terms of time. Still, Bosov managed everything: she was a loving and attentive wife, a caring mother, the keeper of the family hearth, but she did not forget about her work, continued to do what she loved, and opened INCITY fashion boutiques.
The tragedy in the Bosov family disrupted the smooth course of events. Dmitry Bosov shot himself in his own house without any objective reasons or prerequisites. Katerina Bosov, at such a young age, was left a widow and their joint child an orphan.
Katerina's life instantly turned upside down: attacks and psychological pressure rushed from all sides, various rumors and gossip spread in the media. In different sources, statements and assumptions appeared about Katerina's alleged involvement in the death of her husband, that it was she who brought him to such a sad end. She was betrayed even by people entering the Bosovs' house.
Katerine Bosov has high moral and strong-willed qualities, has specific financial capabilities, which means that at the right time, she can get together, survive and let go of this story and public persecution. Katerina Bosov has always achieved her goals, which means that here too, sooner or later, she will cope with all the difficulties and emerge victoriously. And we will get more than one new fashion store.